What is Grassfish to you?

Grassfish is a company where a lot is constantly happening. One year at Grassfish is like 10 years at another company. Because of the rapid pace, trust is crucial, giving every team member the freedom to confidently carry out their responsibilities and excel in their roles. At the same time, we operate in an industry where we also have high trust from our customers. This often leads to facing challenges in everyday tasks.

All the above factors nurture a culture of creativity, adaptability, and a solution-seeking environment.

Describe your Grassfish journey and how your role looks like today

I started at Grassfish in December 2016 as a project manager for supply chain, back then we were two people in supply chain, today the team consists of over 10 people. In my role as project manager, I had to ensure that everything was delivered smoothly and according to plan. It was an interesting time where we quickly grew as a team and had to reorganise ourselves to meet the demand. It gave me a good insight into a traditional customer journey at Grassfish and gave me a lot of technical competence and understanding.

After a couple of years, I wanted to test my wings elsewhere, so I left Grassfish for the AV industry instead. I was away for a year but then chose to return to Grassfish. When I returned, I took on a new role as Key Account Manager. Which isn't as big of a transition as it might sound, as I already had daily customer contact in my role as a project manager, and now I got to meet them as a customer manager instead. The KAM at Grassfish is overall responsible for all contacts with the customer. For me, in my role, it's important to work as close as possible with the customer and to hold their hand along the way. I want to see our customers as our clients where our common goal is to create value for their customers. For me, transparency is also important in all dialogues that I have with my clients.

As a "boomerang," what motivated your decision to return to Grassfish?

I chose to go back to Grassfish because of the high pace; I thrive in a role where the tempo is fast and, in a company, where a lot is happening. One wants to feel that the week consists of only Mondays and Fridays, and that the time in between flies by.

A very significant reason for my return is also the colleagues and the unique unity we have in the company, regardless of the role or department one works in. Many of the colleagues are close friends even outside of work.

It's also important for me that there is an opportunity to grow and develop within the company, along with the opportunity to influence and contribute. Which you really have the chance to do here.

Finally, the company's level of ambition is high, aiming for the top, which is for me motivating. We aim to become the Nr 1 Digital In-store company in the world, and that is a great motivator.

Make it simple – How do you live our core value?

For me, make it simple is about communication and how to have a good dialogue with everyone, both internally and externally; you're transparent and you don't complicate things, you simply say it as it is. By working with simplicity in this way, it leads to transparency, and a flat organisation which in turn leads to a high level of trust among colleagues and customers.

What excites you most about the digital in-store industry?

That we get to be involved from start to finish in a project. From being involved in the planning stage where we conduct a feasibility study, to ultimately implementing the solution in the store. It's also especially rewarding when, together with the customer, we've developed a concept that is then rolled out, to many different locations. It's proof that the concept is great.

The whole industry is moving forward rapidly; what is considered digital In-store today will be something completely different in just a few years. The entire industry is experiencing significant growth and constant change, which I find exciting. At the same time, we at Grassfish are skilled at creating concepts that don't become outdated, which is a challenge in this industry. Finally, it's exciting to challenge our customers who have traditional thinking, to rethink and dare to invest in something new that is up and coming.

What is most fun about your job?

To be a part of this interview! Jokes aside, it must be the everyday with all the colleagues that's really fun. And all the great collaboration between the teams. Within the company, we have a lot of team activities, ranging from “padel” to after-work events.

But also, to meet so many different customers in so many different segments ranging from cinemas, audio integrators, cruise lines and event organizers. Everyone shares the need for digital in-store but with completely unique challenges where I believe we can truly add value.